India-built AI & blockchain engineering since 2017 · Serving clients worldwide

Streaming, TV & Immersive

Apple TV App Development

Speqto builds tvOS apps for streaming services, fitness and learning brands, games and household utilities. This page covers how Apple TV development differs from iOS, what the focus engine demands, how playback and FairPlay fit in, and what to expect from App Store review for a television app.

  • Prototype in weeksProof before big budgets
  • Weekly demosSee progress, not slides
  • You own the codeFull IP assignment
  • 128+ engineersFive offices, three continents

tvOS is iOS with different rules

tvOS shares Swift, SwiftUI, UIKit and AVFoundation with iOS, so teams with Apple experience move fast. But there is no touchscreen, no persistent local storage you can rely on, and strict limits on app size and on-device data, so content must come from the network and caches must tolerate eviction. Storage and state work differently. tvOS can evict cached data when space runs low, so anything important belongs in iCloud key-value storage, a keychain item or your own backend, with the app ready to rebuild its local state.

Siri Remote input and game controllers shape every interaction. Sharing a Swift package with your iOS app for networking, models and entitlement logic is sensible. Sharing interface code is usually not, because layouts and expectations differ. Game controllers, Siri voice search and the system's Apple TV app integration make tvOS more than a remote. Even non-game apps can accept controller input, and mapping those inputs deliberately avoids odd behaviors.

Focus, layout and the living-room experience

The focus engine decides what is selected as the viewer swipes. Good tvOS design uses it, with parallax artwork, clear focus effects and consistent rows, and avoids custom hit-testing. Preferred focus, focus guides and remembered position after returning from playback fix many awkward moments. Metadata drives much of the experience. Titles, artwork, chapters, intro markers and language tracks should be supplied by your backend in a form the system player understands, so you rely on native controls instead of rebuilding them.

Text sizes, safe areas and image resolution matter at 1080p and 4K. Top Shelf extensions surface content on the home screen, and deep links from Apple TV app and Siri bring viewers straight to a title. Accessibility features such as VoiceOver and captions are expected, not optional. Multiple users in a household are normal on a shared screen. Profile switching, per-profile watch history and parental controls need design time, and the system user switching on tvOS offers hooks for it.

Playback, accounts and submission

Playback uses AVPlayer and AVPlayerViewController with HLS and FairPlay Streaming for protected content. Features like multiple audio tracks, subtitles, skip intro markers and picture-in-picture come from the system player when metadata is supplied correctly, saving custom effort. Social features are possible through SharePlay, which lets people watch together over FaceTime, and through Group Activities. They need coordination of playback state, which we design with your backend and the AVPlayer coordination APIs.

Sign-in with a code on another device is the norm, and in-app purchase or subscription rules follow App Store policy. We handle TestFlight builds for tvOS, privacy declarations and review notes, and can integrate with your existing OTT backend so Apple TV launches alongside other clients. Performance still counts on newer hardware. Efficient image loading, prefetching, lazy rails and avoiding blocking the main thread keep scrolling smooth. We profile with Instruments and test on older Apple TV models you decide to support.

What we do

What our Apple TV App Development team delivers

Specific work we do for clients, with the senior people who do it.

  • tvOS app development

    Swift and SwiftUI apps with rails, detail pages, search, profiles and settings built for the Siri Remote. Each screen is designed for living-room distance.

  • Focus-driven UX design

    Focus behavior, parallax artwork and navigation patterns that feel native to Apple TV. We prototype the focus model early and refine it with real remote testing, not just simulator checks.

  • FairPlay and HLS playback

    AVPlayer integration with FairPlay licensing, subtitles, audio tracks and resume position. Subtitles, audio tracks, trick play and secure key delivery work with the system player.

  • Top Shelf and deep links

    Home screen content, universal links and Siri integration to move viewers into your app quickly. Featured content appears on the home screen and opens the right screen.

  • Shared Swift packages

    Reusable networking, models and entitlement code shared with your iOS app to reduce duplicated effort. Updates to shared logic reach iOS and tvOS together.

  • Review and release

    TestFlight distribution, metadata, privacy forms and handling of App Store review feedback. We prepare TestFlight builds, screenshots, privacy disclosures and responses to reviewer feedback.

Why Speqto

A team you can rely on from the first call

The habits that keep projects calm: clear scope, visible progress and engineers who stay accountable.

  • Building since 2017

    Nine years of shipping web, mobile, AI and blockchain products for startups and enterprises.

  • 128+ engineers

    A bench of senior engineers, designers and QA, so one person leaving never stalls your product.

  • Offices on three continents

    Noida HQ with teams in Surat, London, the US and Ho Chi Minh City for overlapping working hours.

  • AI-first workflow

    AI-assisted coding, testing and reviews speed delivery, with a named human accountable for every merge.

  • Weekly demos

    You see working software every week and can redirect early, long before a release surprise.

  • You own everything

    Full IP assignment, repository access from day one and an NDA before we talk details.

How we deliver

A proven process from idea to scale

Transparent, agile delivery with weekly demos and clear milestones, so you always know what is shipping and why.

  1. 01

    Discover

    Workshops to understand goals, users, data and success metrics.

  2. 02

    Plan

    Architecture, roadmap, estimate and a team shaped to your needs.

  3. 03

    Design

    UX flows, prototypes and technical design validated with stakeholders.

  4. 04

    Build

    Agile sprints with weekly demos, code reviews and automated testing.

  5. 05

    Launch

    Secure deployment, monitoring and a smooth go-live.

  6. 06

    Scale

    Ongoing optimization, new features and support as you grow.

Technology

Tools and platforms for Apple TV App

The stack our engineers use on this kind of work every week.

  • Swift
  • SwiftUI
  • UIUIKit
  • TVtvOS
  • AVAVFoundation
  • AVAVPlayer
  • FAFairPlay Streaming
  • TVTVUIKit
  • TestFlight
  • STStoreKit 2
  • COCombine
  • XCXCTest
Outcomes

What you can expect

Every engagement is tied to measurable business results, not just deliverables.

01

A native Apple TV experience

Navigation and playback that feel familiar to viewers who use the platform every day. Good reviews and retention follow native behavior.

02

Faster delivery from iOS skills

Reuse of Swift code and Apple tooling where it is sensible, with TV-specific work done separately. Swift code and tooling carry across from iOS.

03

Smooth review

Policy, privacy and performance checks completed before submission. Review feedback is handled before submission. Fewer surprises at submission.

FAQ

Apple TV App Development FAQs

Straight answers on cost, timelines, IP ownership, team setup and how we work. Cannot find yours? Ask a solutions architect directly.

Can I reuse my iOS app code for Apple TV?

Networking, data models and business logic can be shared through Swift packages. The interface should be designed for tvOS, since touch layouts and tab patterns do not translate to focus-based navigation. Apps still need their own navigation, layouts and testing, which keeps the television version from feeling like a stretched phone app.

Does Apple TV support in-app purchases and subscriptions?

Yes, tvOS supports StoreKit for subscriptions and purchases. If you also bill outside Apple, make sure sign-in and entitlement checks work correctly across platforms and meet current App Store rules. Billing across platforms should be reconciled on your backend so a subscription bought on one device is recognized on another.

Which video formats does tvOS support?

HLS is the standard for streaming, with FairPlay for protected content and support for HEVC, Dolby Vision and Dolby Atmos on suitable hardware. Your encoding ladder should account for these capabilities. Image and audio features such as 4K and Dolby Atmos play only on supported hardware and displays, so ladders should include fallbacks.

How should viewers sign in on Apple TV?

Typing passwords with a remote is painful, so use a code or QR flow completed on a phone, or Single Sign-on where an operator offers it. Keep the session long-lived so viewers rarely repeat it. A QR code or short pairing code scanned on a phone is common, and existing accounts can be linked without typing a password on screen.

Client reviews

Rated 5.0/5 by clients on Clutch

Independent, verified reviews from founders and technology leaders we have worked with. Read them in full on each platform.

“What I found most impressive about Speqto Technologies was their profound technical depth.”

Andrea Daminelli Founder & Co-CEO, Daze Milan, Italy · Blockchain development for an EV charging company
Verified review on Clutch

“The project management throughout this complex undertaking was exceptionally proactive and structured.”

Rostyslav Burylo CEO, Lynksen Lisbon, Portugal · Blockchain development
Verified review on Clutch

“Their ability to translate complex cryptographic concepts into actionable, business-aligned strategies set them apart.”

Oleksandr Sendulskyi Senior Marketing Manager, BINTIME IT Company Ukraine · Blockchain development services
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