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Here at Speqto Technologies, we hire experts who specialise in creating content which meets the expectations and the brand of our client's and their target audience. Our content is unique and helping in increasing customer engagement and brand value in the market.
Digital Marketing 
Content
marketing
Content marketing is defined as a marketing channel where various types of contents such as blogs, videos, audios, messages and other forms of written materials are used to carry out marketing activities for companies. Content marketing has significant impact on creating brand value, increase customer interaction and this ultimately results in increased business, sales and revenue for the company.
Effective content marketing strategy needs creativity and innovation which is our strength here at Speqto Technologies. We guarantee unique and customised content to meet our client's requirements to perfection.
Content marketing is considered to be one of the most impactful marketing strategies in the world of internet marketing. This is primarily due to the benefits offered to the company.
The targeted audience or customer is larger which improves the effectiveness of content marketing with sheer numbers
The size of the target audience and the customer pool is smaller and hence impacts the effectiveness of content marketing.
The flexibility is higher due to the size of the target market and its audience. This allows us to experiment with the content
As specific members of the company are targeted, the flexibility of the content marketing is reduced.
The goal behind the content marketing strategy is to bring the customer on to the digital platform of the company.
The goal behind content marketing is to initiate a conversation between the client's and the target customers.
The frequency of content marketing is higher as the customer needs to repeatedly see the content to make an impression.
The frequency of content marketing is lower to meet the expectations of the target audience and the client's.
Nature of the content and the type of the content is different and blogs, social media posts and video contents are highly effective.
Content marketing is highly dependent on types such as whitepapers, LinkedIn posts and eBooks.
Content is designed based on the customer journey which is simple, and provides a big leverage.
The journey of the potential customer is different as compared to B2C, hence the content is tailored accordingly.
Your one-stop solution for bulk content orders so you can see a bigger and faster return on your investment.
Say goodbye to old-fashioned briefing and approval processes. Embrace the new way to order content, in an e-commerce like experience.
100,000+ content creators filtered down by our smart technology and hand-picked by our editorial team.
Our team of experts are the perfect resource to help our client's develop content which is a perfect representation of their business and the customers.
Our content is unique which is developed to help our client's improve communication and interaction with the customers.
Creativity, innovation and out of the box thinking help us develop content which helps our client's improve sales and revenue.
We emphasise on custom building content to meet the exact requirements of our client's, their products or services and most importantly their customers.
With targeted content, we ensure that the goal of content marketing is met and help our client's reach their objectives.
The primary focus of our content is customers. We want to improve the relationship between the customer and out client's.
Content marketing is defined as a marketing channel where various types of contents such as blogs, videos, audios, messages and other forms of written materials are used to carry out marketing activities for companies.
Content marketing has proven to be highly effective in helping build a brand image in the industry. In addition to this, brand value is increased with the help of content marketing.
During the course of customer journey, content marketing provides the customers valuable information which helps them in the decision making process.
Blogs, vlogs, social media posts and emails are some of the most popular content marketing strategies which are extensively used.
ROI of content marketing is measured based on the increase in customer interaction and the time duration of each customer interaction. Another big indicator is the brand value and position in the industry.
The primary goal of content marketing is to build awareness about the company and the products or services offered to the customers. This helps in building a brand value in the market.
