Where custom Salesforce development starts to pay off
Most Salesforce problems are solved with configuration: flows, validation rules, page layouts and permission sets. Code earns its place when declarative tools hit limits, such as complex pricing logic, bulk processing over large record volumes, or a user interface that standard Lightning pages cannot express. Good Salesforce development begins by checking what can stay configuration, because every line of Apex is something your team must test, deploy and maintain.
We review the org before proposing anything: automation overlap between flows and triggers, unused custom fields, profile sprawl and technical debt from earlier consultants. That audit usually shapes the plan more than the feature list does, and it tells you honestly whether you need a build, a cleanup, or a smaller change than you expected. Governor limits are the main reason a design that behaves in a sandbox fails against production data volumes.