What is content marketing?
Content marketing is defined as a marketing channel where various types of contents such as blogs, videos, audios, messages and other forms of written materials are used to carry out marketing activities for companies.
Does Content Marketing work?
Content marketing has proven to be highly effective in helping build a brand image in the industry. In addition to this, brand value is increased with the help of content marketing.
What is the role of content marketing in the customer journey ?
During the course of customer journey, content marketing provides the customers valuable information which helps them in the decision making process.
What are the most popular content marketing strategies ?
Blogs, vlogs, social media posts and emails are some of the most popular content marketing strategies which are extensively used.
How do we measure ROI on content marketing ?
ROI of content marketing is measured based on the increase in customer interaction and the time duration of each customer interaction. Another big indicator is the brand value and position in the industry.
What is the goal of content marketing ?
The primary goal of content marketing is to build awareness about the company and the products or services offered to the customers. This helps in building a brand value in the market.