Content Marketing by Speqto technologies

Here at Speqto Technologies, we hire experts who specialise in creating content which meets the expectations and the brand of our client's and their target audience. Our content is unique and helping in increasing customer engagement and brand value in the market.

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What Is Content Marketing?

Content marketing is defined as a marketing channel where various types of contents such as blogs, videos, audios, messages and other forms of written materials are used to carry out marketing activities for companies. Content marketing has significant impact on creating brand value, increase customer interaction and this ultimately results in increased business, sales and revenue for the company.

Effective content marketing strategy needs creativity and innovation which is our strength here at Speqto Technologies. We guarantee unique and customised content to meet our client's requirements to perfection.

Benefits of Content strategy Services

Content marketing is considered to be one of the most impactful marketing strategies in the world of internet marketing. This is primarily due to the benefits offered to the company.

Increased engagement
social media
Customer Experience
Improved trust
Increased brand value
Better brand positioning
Improved brand message
Increase in lead quality
Higher Sales
Improved SEO
Improved Brand awareness
Cultivate brand loyalty
Reduced Marketing costs
Drive sales with conversation
High ROI
Targeted Content

B2C vs B2B Content Marketing

For B2B Marketing
For B2C Marketing

The targeted audience or customer is larger which improves the effectiveness of content marketing with sheer numbers

Goal

The size of the target audience and the customer pool is smaller and hence impacts the effectiveness of content marketing.

The flexibility is higher due to the size of the target market and its audience. This allows us to experiment with the content

Goal

As specific members of the company are targeted, the flexibility of the content marketing is reduced.

The goal behind the content marketing strategy is to bring the customer on to the digital platform of the company.

Goal

The goal behind content marketing is to initiate a conversation between the client's and the target customers.

The frequency of content marketing is higher as the customer needs to repeatedly see the content to make an impression.

Goal

The frequency of content marketing is lower to meet the expectations of the target audience and the client's.

Nature of the content and the type of the content is different and blogs, social media posts and video contents are highly effective.

Goal

Content marketing is highly dependent on types such as whitepapers, LinkedIn posts and eBooks.

Content is designed based on the customer journey which is simple, and provides a big leverage.

Goal

The journey of the potential customer is different as compared to B2C, hence the content is tailored accordingly.

Content Marketing Examples

Bricks

Blockchain and its applications in the Modern world.

Blockchain and its applications in the Modern world.

Over the course of this blog, we investigate the exciting world of blockchain and its applications in the modern world.

Bricks

Blockchain: Expectations VS Reality

Blockchain: Expectations VS Reality

The expectations set around blockchain are misleading. The main gaol of this blog is to help the readers understand the difference between reality and expectations.

Bricks

The Next Big thing in Blockchain

The Next Big thing in Blockchain

Blockchain is constantly evolving and we use this blog to investigate the next evolution of blockchain.

Bricks

Why websites are essential for digital marketing

Why websites are essential for digital marketing

Websites are one of the most important resource for a company in the modern world.

Bricks

What is digital marketing?

What is digital marketing?

The world is has evolved to a digital form and this has created an opportunity for digital marketing.

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Speqto Strengths

Speqto Strengths

Over the course of this blog, we investigate the strengths here at Speqto Technologies which makes us the go to company for our client's.

Bricks

Is AI the next big revolution?

Is AI the next big revolution?

Artificial intelligence is one of the hottest technologies in the modern world. Over the course of this blog, we investigate the next evolution of AI.

Bricks

Application of AI in the real estate

Application of AI in the real estate

There are various applications of artificial intelligence in the modern world. However, this blog is focused on the real estate application.

Bricks

Application of Blockchain in real estate?

Application of Blockchain in real estate?

Blockchain is extensively used in the financial industry, moreover, the applications of blockchain are limitless.

Bricks

Application of smart contracts in real estate

Application of smart contracts in real estate

Smart contracts are one of the most prominent features of blockchain and we explore its application in the real estate industry in the blog.

Bricks

Benefits of blockchain

Benefits of blockchain

Blockchain is one of the most popular technologies in the modern world. The reason behind this is the benefits offered to the users.

Bricks

The role of UI / UX in sales

The role of UI / UX in sales

Websites and their user interface is critical for customer interaction. In this blog, we understand how UI helps in improving sales.

Bricks

Relationship between customer experience and UI interface

Relationship between customer experience and UI interface

This blog is aimed at understanding the relationship between customer experience and user interface of a digital platform such as websites.

Bricks

Angular js vs React js

Angular js vs React js

There are various tools used in the development of softwares. In this blog, we compare two of the most popular tools.

Bricks

Artificial Neural networks the next step in data analytics

Artificial Neural networks the next step in data analytics

Artificial neural networks is the next revolutionary phase of modern data analytics.

Why brands trust us with their content needs?

Fastest way to scale your content needs

Your one-stop solution for bulk content orders so you can see a bigger and faster return on your investment.

Seamless delivery powered by technology

Say goodbye to old-fashioned briefing and approval processes. Embrace the new way to order content, in an e-commerce like experience.

High quality, every time

100,000+ content creators filtered down by our smart technology and hand-picked by our editorial team.

Why brands trust us with their content needs?

1
Experts

Our team of experts are the perfect resource to help our client's develop content which is a perfect representation of their business and the customers.

2
Unique

Our content is unique which is developed to help our client's improve communication and interaction with the customers.

3
Creative

Creativity, innovation and out of the box thinking help us develop content which helps our client's improve sales and revenue.

4
Custom built

We emphasise on custom building content to meet the exact requirements of our client's, their products or services and most importantly their customers.

5
Effectiveness

With targeted content, we ensure that the goal of content marketing is met and help our client's reach their objectives.

6
Customer oriented

The primary focus of our content is customers. We want to improve the relationship between the customer and out client's.

FAQ(Frequently Asked Questions)

What is content marketing?

Content marketing is defined as a marketing channel where various types of contents such as blogs, videos, audios, messages and other forms of written materials are used to carry out marketing activities for companies.

Does Content Marketing work?

Content marketing has proven to be highly effective in helping build a brand image in the industry. In addition to this, brand value is increased with the help of content marketing.

What is the role of content marketing in the customer journey ?

During the course of customer journey, content marketing provides the customers valuable information which helps them in the decision making process.

What are the most popular content marketing strategies ?

Blogs, vlogs, social media posts and emails are some of the most popular content marketing strategies which are extensively used.

How do we measure ROI on content marketing ?

ROI of content marketing is measured based on the increase in customer interaction and the time duration of each customer interaction. Another big indicator is the brand value and position in the industry.

What is the goal of content marketing ?

The primary goal of content marketing is to build awareness about the company and the products or services offered to the customers. This helps in building a brand value in the market.

If you have any question?

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