Here at Speqto Technologies, we have one important goal, help our client's develop an identity and brand value in the market. We accomplish this goal with the help of digital branding. Our team of experts focus of implementing various techniques to help our client's increase their brand value.
Branding is defined as a brand management technique where internet branding techniques and digital marketing strategies are combined to help companies build brand value and recognition in the market. This increases the engagement between the brand and its target customers which ultimately reflects in the sales and revenue figures. Various methods such as endorsements, video and written content, and public relations are used to carry out branding activities.
There are various branding methods and strategies which can be utilised, however, the choice of the branding strategy is defined by the target customers, nature of the company and most importantly the products and services offered to the customers.
One of the most important branding services we offer here at Speqto Technologies is Digital Brand Strategy. With the goal of helping our client's improve their digital presence and build their digital brand value, we develop unique strategies which meets the expectations of our client's.
With out of the box thinking and creative approaches, we focus on helping our client's with custom built brand strategies which includes approaches such as public relations, customer interaction and many more.
One of the most important aspects of brand strategies built by Speqto Technologies is the brand message and brand position. After understanding the requirements of our client's, we develop the perfect brand message to ideally position our client in the market.
With the primary goal of improving communication between the client's and their target customers, we ensure that our brand strategies helps our client's meet this goal with ease.
Branding Strategy & Design Process
1.) Identify Business Goals
The first step in the branding process is to understand our client's and their business goals, strategies and plans. This is accomplished using a long discussion with the client.
2.) Identify Target Audience
Once we understand the client, we carry out a detailed investigation into identifying the client's target audience. Based on this target audience, the next stages of the branding process can be completed.
3.) Develop Brand Positioning
Using market research and the information provided by the client, we understand the desired brand position in the market. This is in relation with the competitors and the target customers.
4.) Develop Brand Messaging Strategy
After identifying various aspects of the branding process, we get creative. It is in this stage, we demonstrate our skills and strengths with creative and innovative thinking to develop the brand message which best represents our client's.
5.) Monitoring and Improvement
The final step in the process is monitoring the implemented marketing strategy. With the data collected in the form and feedback and performance reports, we can change the branding strategy to increase effectiveness.
6.) Content Marketing Strategy
Content marketing is one of the most critical steps in the branding process. Our team of expert content writers develop unique content which is an accurate representation of our client and guarantees increased engagement.
Partnerships we’ve built
During the launch of the Ford Ecosport, Speqto Technologies worked very closely with the representatives of Ford to develop and implement a branding strategy for the Ford Ecosport car.
In the initial phases of Lucious, Speqto Technologies was the support with which branding for Lucious was achieved accurately.
Baskin Robins is one of our biggest client's. We have developed and implemented various digital branding strategies to support their growing product portfolio.
Bajaj Auto has been coming to Speqto Technologies to develop and implement various branding strategies for the new automobiles launched under the brand.
Our success in the consumer electronics space is noteworthy due to the digital branding strategies developed for the Redmi brand.
We have developed and implemented various digital branding strategies for various electronic products from our client Boat’s portfolio.
Speqto Technologies has been highly successful with digital branding in the food industry with the help of our digital branding strategies for Amul.
With the help of our creativity and innovative thinking, we ensured Dell became household name using our digital branding strategies and techniques.
Here at Speqto Technologies, we focus on building relationships with our client's. This helps us understand their goals, objectives and the desired position they want in the market. This information helps us choose the right branding strategy which is in line with the expectations of the client.
Irrespective of the domain in which our client's are in, our brand strategies are developed just for their application. This brand strategy is developed keeping in mind the goals and objectives of our client's.
We help consumer electronic companies such as Boat to reach their maximum potential in the market with the help of creative brand messages and brand positioning strategies.
FAQ(Frequently Asked Questions)
How can I get the most out of my company's mission, vision, and values?
Here at Speqto Technologies, we will develop a brand message with the help of the company’s mission, vision and values. This would help improve the brand position in the market.
How do I launch a new product or service line so that it fits with my existing brand?
Our experts here at Speqto Technologies are good at helping our client's launch new products within the same brand by creating a branding strategy which benefits the product and the company itself.
What are the fundamental components I need for a successful brand?
The good fundamental components for a successful brand are product, marketing and branding. Here at Speqto Technologies, we help our client's with two of the three fundamental components.
How do I successfully spin off a company without losing market share or profit?
A good digital branding strategy would help a company revamp its operations without losing market share or profits. This is what Speqto Technologies specialises in.
How do I increase brand recognition?
With the help of a good digital branding strategy by Speqto Technologies, brand recognition is guaranteed to increase.
Why do I need a full research or discovery phase before kick-starting a rebrand?
Information is the key to a successful rebranding process. A majority of the decisions taken during the rebranding process are based on the information collected during the research phase.